Internet Marketing Specialist

Global Health Bridge

La Cañada Flintridge, CA
April 2011 – Present

• Managing a redesign on the entire website to include a more engaging, informative, SEO-friendly interface
• Converted the plain HTML website into a WordPress PHP website for ease of updating with new blog posts and other useful information including projects, team members, as well as implemented a contact form for inquiry management
• Optimized the website by implementing traditional SEO techniques such as optimizing the title and description meta tags, added canonical tags and image alt tags, and improved the URL structure.
• Analyzing the website’s performance through Google Analytics data, SEOmoz tools, and SEObook toolbar to observe visitor trends and adjust the website and marketing plans accordingly
• Integrated the other social media platforms such as Facebook, Twitter, and YouTube into the website’s home page

Intern promoted to Web Marketing Consultant promoted to Team Manager

Portal Japan Incorporated

Tokyo, Japan
April 2010 – April 2011

• Managed a web marketing team of internal employees and outsourcers providing quality results for our clients by achieving high search rankings for targeted keywords, improving conversion traffic to their sites, and increasing each client’s web marketing ROI
• Created and monitored multiple PPC campaigns which demanded daily evaluation of the performance of various content and network based ads in order to maximize monetary gain and overall site exposure
• Analyzed the performance of client websites through a multitude of factors and scales, including
• Google Analytics reporting information, SEOmoz and SEObook evaluation tools, and keyword rankings
• Sought potential clients by discovering business websites that had high potential for improvement through the implementation of SEO techniques and other web marketing strategies
• Provided comprehensive search engine optimization services including preliminary website analysis to suggest improvement points relating to site structure, usability, and visibility on the web
• Implemented marketing plans which entailed various link building strategies such as directory submissions, article marketing, forum posting, banner ads, PPC campaigns, and link exchange requests
• Established a Social Media presence for our company using a Facebook Page and Twitter account by interacting with potential clients and interested followers as well as promoted certain products and special offers through posting to each account

Intern promoted to Web Marketing Assistant

Job Dragon

Tokyo, Japan
April 2009 – April 2010

• Optimized the main content of the website to include targeted keywords and improved internal linking
• Researched competitors and advised changes to the functionality and search-friendliness of the website
• Created a detailed company marketing brochure for distribution to potential new clients
• Learned various methods of web marketing including social media optimization and PPC (Google AdWords)
• Corresponded with professional content writers who provided content for the company website

Marketing Associate

CB Richard Ellis

Universal City, CA
June 2006 – April 2009

• Marketed existing and planned retail space by mailing property brochures to prospective retail tenants, cold calling targeted tenants, and tracking interest in accountability marketing reports for each landlord
• Produced electronic marketing pieces that are sent via email to a large list of brokers who represent a multitude of potential tenants
• Responded to tenant inquiries concerning various properties for lease or sale through the exchange of e-mails, telephone calls, mailers, and faxes
• Prepared presentation folders and mailers for various available properties for lease or sale
• Created leasing action reports for several landlords
• Mapped tenant locations across the Los Angeles and Orange county areas to determine strategic expansion plans
• Prepared parallel analytical reports to conduct targeted lists
• Showed vacant space to attracted and eligible tenants
• Compiled market research for Brokerage Team including a major shopping center market survey for the Santa Clarita Valley, which included over 40 centers and their pictures, rent rates, vacancies, etc.
• Attended numerous business meetings with developers, architects, and real estate brokers concerning large proposed commercial development projects
• Organized both hard copy and electronic files to maximize efficiency

Intern promoted to Associate

Burnham Real Estate

San Diego, CA
June 2003 – June 2006

• Produced and updated marketing brochures for all our listings
• Worked with the company’s GIS Mapping Department to maintain a detailed aerial of significant residential and commercial properties that are existing, planned, and under construction in Downtown
• Tenant prospecting through direct mailers to existing businesses, broker emails, and cold calls
• Compiled an index of all the owners of commercial property on Highway 101 from Solana Beach to Oceanside as well as other major commercial streets of Uptown complete with parcel maps and contact information
• Completed retail absorption surveys of Downtown
• Fielded calls from our team’s sign line and qualified potential tenants
• Toured space with interested and qualified tenants
• Produced monthly leasing activity reports for landlords
• Updated and expanded current tenant database and follow up accordingly
• Attended various business meetings with prospective tenants and landlords to review proposal terms